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Sony Embraces E-Mount Competition Because It Believes Alpha is the Best
Since Sony launched its first full-frame Alpha mirrorless cameras, the original Sony a7 and a7R, in 2013, the mirrorless camera space has changed dramatically. Competition has increased from none to a lot, with Canon, Nikon, Panasonic, and others entering the fray in 2018 and 2019. While Sony enjoyed the benefits of being the first across the line, it says it is now embracing today's competitive landscape. [Read More]
Since Sony launched its first full-frame Alpha mirrorless cameras, the original Sony a7 and a7R, in 2013, the mirrorless camera space has changed dramatically. Competition has increased from none to a lot, with Canon, Nikon, Panasonic, and others entering the fray in 2018 and 2019. While Sony enjoyed the benefits of being the first across the line, it says it is now embracing today's competitive landscape.
