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Why Ibis Is Betting Big on Indian Metros as Competitors Turn to Smaller Cities
As Ibis India is on its way to meet its initial pipeline target, it is reluctant to move away from its micro markets-focused strategy. The fact that it does not require large land parcels for hotels lends further edge for expansion in land-strapped metros and Tier-1 markets. -Bulbul Dhawan
Skift Take: As Ibis India is on its way to meet its initial pipeline target, it is reluctant to move away from its micro markets-focused strategy. The fact that it does not require large land parcels for hotels lends further edge for expansion in land-strapped metros and Tier-1 markets. -Bulbul Dhawan
