Press Release: Media Carrier wins ITA Airways as new customer

New Year — new provider — no app: Since March 2025, ITA Airways relies on the information and entertainment platform from Media Carrier Solutions in order to enhance passenger experience.

Passengers are now able to access thousands of renowned newspapers and magazines from the Media Carrier Solutions international media library and download them on their own devices.

Unlimited downloads, free of charge and without installing an extra app 

The access to the digital Newsstand is even more easy: Not only lounge passengers but also passengers at the ITA check-in desks can choose from a broad variety of newspapers and magazines now. The publications provided can be downloaded limitless and are free of charge. 

In order to make processes as simple as possible for customers, no registration or installation of an extra app is required (passengers have convenient access via the ITA Airways app). Title saving and offline reading is possible, too. From the time of the passenger’s first access, publications are available for 58 hours.

“Are you also happy reducing apps on your smartphone? I am. And the passengers of ITA Airways can be happy, too. Now, they have access to up-to-date information and first-class entertainment along their travel journey without installing an additional app for reading,” explains Sandra Bardewyck, Managing Director of the Munich-based IT company Media Carrier Solutions.

“Starting with Air Dolomiti in Italy, we are very pleased that we have now been able to further expand our service in this beautiful country with the national carrier ITA Airways. There is only one thing to add: Benvenuto ITA! Let’s make life for passengers more relaxed!”

About Media Carrier Solutions

Media Carrier Solutions GmbH markets and distributes digital content via its own IT platform. With its digital media library, the Media Box, the company offers over 1,600 national and international ePaper editions of newspapers and magazines, podcasts and travel guides in over 40 languages. 

In addition to the Lufthansa Group (including Lufthansa, Brussels Airlines, Austrian Airlines, SWISS, Edelweiss, Eurowings, Discover, Lufthansa City Airlines and Air Dolomiti), American Airlines, EVA Air, LOT and many more also use the digital media library as a service for their passengers. The Media Box is also used in around 1,250 hotels worldwide, on cruise ships, in fitness centers, clinics and by many other customer groups.

All images credited to Media Carrier Solutions

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