Red Sea International Airport and Plaza Premium Group partner to pioneer new lounge services in Saudi Arabia

The following article was published by Future Travel Experience

daa International has announced a strategic partnership with Plaza Premium Group for the management of best-in-class hospitality services at Red Sea International Airport, including four premium lounges.

daa International has announced a strategic partnership with Plaza Premium Group (PPG) for the management of premium hospitality services at Red Sea International Airport (RSI). This collaboration will see PPG implement its Plaza Premium First standards in Saudi Arabia for the first time, further reinforcing RSI’s position as a best-in-class airport that blends seamless efficiency with first-class hospitality.

PPG will manage a range of premium services that include four premium lounges for passengers, five F&B outlets, and seven dining rooms catering to airport staff. In a first for Saudi Arabia, the premium departure lounges will deliver a fully a la carte dining experience for all passengers as a luxurious final touchpoint on their departure journey.

“Our partnership with Plaza Premium Group marks an exciting step forward in delivering an elevated airport experience,” said Andrew Tyler-Smith, Chief Executive Officer, Red Sea International Airport. “By combining our expertise in airport management with Plaza Premium Group’s global excellence in hospitality, we are setting a new standard for comfort, service, and innovation. We look forward to welcoming travellers to our premium lounges and dining spaces, where every detail is designed to enhance their journey.”

The new RSI airport is designed to draw inspiration from the natural beauty of the desert, the serenity of a green oasis, and the vastness of the sea. This innovative design aims to eliminate the usual stresses associated with travel, offering passengers a tranquil and memorable experience from the moment they arrive. The terminal’s architecture is crafted to bring the exclusive feel of a private aircraft terminal to every traveller. By creating smaller, intimate spaces, the airport aims to ensure a luxurious and personalised experience for all passengers. The lounges and F&B outlets will be meticulously designed to provide a luxurious and relaxing environment, perfectly aligning with the sustainable and high-end ethos of The Red Sea destination.

“We are thrilled to join forces with Red Sea International Airport at this groundbreaking airport,” said Bora Isbulan, Deputy CEO, Plaza Premium Group. “With the Kingdom of Saudi Arabia at the forefront of our strategic priorities and significant investments allocated for the region, we take immense pride in this partnership. As the global leader in airport hospitality solutions with the largest network of lounges worldwide, we will leverage our expertise to transform this sustainable gateway into a luxury destination for discerning travellers. Our world-class teams, award-winning services and integrated technology solutions deliver personalised journeys at every touchpoint. This collaboration perfectly aligns with our commitment to elevating airport experiences while supporting the Red Sea destination’s vision for responsible luxury tourism.”

Okan Kufeci, Senior Vice President, EMEA, Plaza Premium Group, added: “Our strategic partnership with Red Sea International Airport marks a significant milestone in our portfolio expansion across Middle East. By introducing Plaza Premium First standards to Saudi Arabia, we are not only enhancing the travel experience but also reinforcing our commitment to delivering exceptional hospitality solutions globally. This collaboration is a testament to our ongoing efforts to innovate and elevate airport services, setting new benchmarks for comfort and luxury.”

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Red Sea International Airport and Plaza Premium Group partner to pioneer new lounge services in Saudi Arabia