Inside Tegeta Marketing’s New Ergonomic Office in Tbilisi

The Tegeta marketing department has unveiled its newly designed office in Tbilisi, Georgia, redefining the modern workspace with a focus on functionality, comfort, and sustainability. Designed to accommodate the evolving needs of its employees, the automotive brand’s office integrates contemporary, colorful aesthetics with ergonomic principles to foster a productive and inspiring work environment.

Understanding that a workspace significantly impacts employee motivation and efficiency, Tegeta embarked on this transformation with thorough internal research. The design team, led by Teona Kokhodze and Liza Khazaradze, analyzed the working styles of team members to create a balanced space that supports both collaborative and independent tasks. Partnering with Steelcase, the designers implemented a hybrid workspace concept that offers both dynamic and static furniture solutions, allowing employees to personalize their workstations according to their needs.

The office follows an open-plan layout, a globally recognized model adopted by leading companies like Google and Apple. While this approach promotes communication and teamwork, managing noise levels is often a challenge. To address this, Tegeta integrated sound-absorbing acoustic panels and strategically placed phone booths, ensuring that employees have access to quiet areas when needed. Additionally, colorful partitions define meeting zones without disrupting the openness of the space.

Ergonomic design lies at the heart of this workspace transformation. Employees benefit from height-adjustable desks, allowing them to alternate between sitting and standing positions throughout the day. These customizable stations, combined with ergonomically designed mesh chairs featuring flexible back support, help maintain posture and minimize strain during long working hours.

Further emphasizing adaptability, modular furniture with a LEGO-like configuration enables employees to reconfigure their spaces as needed. Mobile panels, desks, and whiteboards allow for quick and easy transitions between individual focus work and team brainstorming sessions.

Sustainability was a key consideration throughout the design process. The office incorporates eco-friendly materials, energy-efficient lighting, and ample natural light to reduce energy consumption and create a refreshing ambiance. The integration of greenery throughout the space not only enhances aesthetics but also improves air quality and employee well-being.

Distinctive design elements further personalize the space. One meeting area features Bauhaus-inspired decor with Wassily-style yellow leather seats, while another showcases a contrast of warm and cool tones, reflecting Kokhodze’s artistic vision. To maintain an open and airy feel, exposed ceiling ducts were painted in a soft peach shade, transforming them into a design feature rather than a structural necessity.

Lighting design was also meticulously planned, ensuring that natural light is maximized while artificial lighting is positioned to minimize glare and eye strain. Studies show that exposure to natural light boosts mood and productivity, making it a critical element in workplace design.

Color plays a significant role in shaping the office atmosphere. Kokhodze, drawing from her background in painting and graphic design, developed a palette that reflects both functionality and creativity. Different zones are distinguished by color-coded furniture, with pink-peach and green-blue hues marking various desk types. Communal areas are adorned with green elements, while terracotta accents add warmth and vibrancy.

As the needs of employees continue to evolve, Tegeta’s marketing office is a forward-thinking example of how workspaces can be both functional and inspiring, ensuring that employees remain motivated, comfortable, and productive in their daily tasks. This project not only enhances Tegeta’s work culture but also offers a model for other companies looking to rethink their office spaces in alignment with contemporary workplace trends.

Tegeta Creative Director Teona Kokhodze

For more information on Tegeta, visit tegeta.ge.

Photography by Louisa Chalatashvili.