Kylie Cosmetics makes stylish Korean debut at Incheon Airport with The Shilla Duty Free

SOUTH KOREA. Coty Travel Retail and The Shilla Duty Free are celebrating the successful exclusive Korean debut of Kylie Cosmetics in Incheon International Airport Terminal 2.

Founded by reality star Kylie Jenner, the American company’s pink pop-up runs from January through May, showcasing the brand’s best-selling beauty collections, including the Matte Lip Kit, Cosmic Kylie Jenner Eau de Parfum, Kylash Volume Mascara and lip oils.

In-store beauty specialists are available for consultations, helping customers discover their personalised Kylie Cosmetics style.

Coty Chief Commercial Officer, Prestige Caroline Andreotti said, “We are excited to partner with The Shilla Duty Free to introduce Kylie Cosmetics in Korea, marking the brand’s official debut in the market. This dynamic pop-up provides travellers with a gateway into the world of Kylie Cosmetics, taking them on an exciting journey of exploration, inspiration and creativity.”

The animation has experienced notable success since its launch, with the partners highlighting strong demand both in-store and online, including the rapid sell-out of the first batch of online stock within five days.

Social media has expanded the pop-up’s reach, with influencer content driving engagement across all major platforms.