Harding+ sets sail with exclusive Jack Daniel’s Collection at Carnival Cruise Line stores

INTERNATIONAL. Harding+ has partnered with Brown-Forman for an exclusive roll-out of the limited-edition Jack Daniel’s Single Barrel bottles in stores onboard Carnival Cruise Line ships.

The cruise retailer, together with the Carnival Cruise Line teams, visited the Jack Daniel’s distillery in Lynchburg, Tennessee, in October to select a special cask of Single Barrel bourbon, producing four custom-designed bottles exclusively for Carnival guests.

The collection features a bottle adorned with the signature Carnival logo, available fleet-wide, and three distinctive engraved bottles, each exclusive to Mardi Gras, Carnival Valor and Carnival Breeze.

Each ship in the trio offers a custom edition, providing passengers a special keepsake that highlights both the bourbon and their ship. These exclusive bottles are available onboard throughout May.

To celebrate the launch, a Jack Daniel’s brand ambassador is currently onboard Mardi Gras to conduct tasting sessions, guiding guests through the story behind the bottle, taste profiles and the production process.

This release marks the brand’s first custom product designed specifically for cruise retail, highlighting an important step forward in the growing partnership between Brown-Forman, Carnival Cruise Line and Harding+.

The cruise retailer also described this launch as a strong signal in the evolution of cruise retail, emphasising its transformation into a platform for limited-edition products, engaging stories and memorable guest engagement.

Harding+ Chief Commercial Officer Linzi Walker said, “It’s been a real pleasure working with Carnival and Jack Daniel’s to bring this idea to life. Our guest insight shows just how valued unique offerings like this are – they help guests connect more deeply with brands they already love and take home something they can treasure long after the cruise ends.”  Read More