Bang Bang Cosmetics to take part in “first B2B salon” at TFWA Asia Pacific Exhibition

Bang Bang Cosmetics, a French digital native vertical brand launched by Jérôme Devisme in October 2024, will make its debut at the TFWA Asia Pacific Exhibition in Singapore next week (stand number 1-Q13). 

The brand is currently available across France, Belgium, Italy, Spain, Switzerland and Luxembourg. By the end of the year, Bang Bang Cosmetics aims to expand to the UK, Middle East and Africa through pop-up stores and digital activations. 

Asia and travel retail are also on its roadmap, with development of exclusive formats and product sets underway. 

The brand offers products formulated with nigella (black cumin) oil, including lipsticks, mascaras, liners and eyeshadow palettes. 

Devisme, who previously held roles at LVMH and Make Up For Ever, will be supported at the Singapore show by well-known industry veteran Hervé Bouvier.  

Bouvier spent several years in Singapore as Director of Clinique Travel Retail Asia and later served as Vice President General Manager Estée Lauder Asia Pacific. 

He remarked, “We carry 26 stock-keeping units so options for products expansion and sets are being developed. Feedback from key potential partners will help us be more relevant.  

“The brand is coming to the exhibition to listen, learn and respond – it will be our first B2B salon.”