Naos to debut dermocosmetics brand Bioderma at TFWA Asia Pacific Exhibition in Singapore

Dermo-cosmetics company Naos will be launching the Bioderma brand in duty free at the upcoming TFWA Asia Pacific Exhibition in Singapore from 11-15 May (Stand 1-P11, Level 1).

Already established in pharmacy networks worldwide, Bioderma is known for its ecobiological approach to skincare and hero products, such as Sensibio H2O Micellar Water, with one bottle sold globally every second.

The brand will showcase its bestsellers, new innovations and tailored offerings specifically curated for travel retail.

Spanning sensitive skincare, sun protection and hydration, Bioderma will showcase a selection of dermatologist-developed solutions presented in formats and assortments tailored to the specific demands of the channel. The brand’s offer remains anchored in its founding ethos: to reveal the intelligence of the skin.

“This marks a strategic milestone for Bioderma. We are proud to bring our unique ecobiological approach to the world of travel retail, where consumers are seeking not only convenience, but trusted efficacy,” commented Naos Global Travel Retail Manager Irina Beltcheva.

“Our presence at TFWA Asia Pacific underlines our commitment to reaching new consumers in meaningful ways through high-performing, dermatologically tested products that respond to the demands of travellers around the globe.”

Naos: Pioneering ecobiology through science-driven skincare

Founded in 1977 by pharmacist-biologist Jean-Noël Thorel, Naos is a pioneer in the integration of biology into cosmetics. Today, the company operates across more than 100 countries and manufactures all products at its dedicated site, Naos Les Laboratoires in Aix-en-Provence, France.

Through its brands Bioderma, Institut Esthederm and Etat Pur, Naos champions ecobiology – a science-led approach that views the skin as a dynamic ecosystem in constant interaction with its environment.