Sabre and Iberia enhance travel retailing with NDC launch

SOUTHLAKE, TEXAS, and MADRID – Sabre Corporation, a leading global travel technology company, activated Iberia’s New Distribution Capability (NDC) content within its global distribution system (GDS). Sabre and Iberia are reinforcing their shared commitment to advancing travel retailing through NDC, providing Sabre-connected travel agencies with seamless access to Iberia’s dynamic NDC offers and enabling them to compare flight options with greater efficiency and transparency. This also supports Iberia’s strategy to offer travellers more flexible and tailored fare choices.

“Activating our NDC connection within Sabre’s global travel marketplace marks an important milestone in Iberia’s evolving distribution strategy,” said Celia Muñoz Espín, Commercial Strategy and Distribution Director at Iberia. “By leveraging Sabre’s extensive network and NDC capabilities, we are able to deliver even greater value and service through access to our NDC products and fares for travellers around the world.”

Sabre’s NDC approach ensures broader access to content while integrating seamlessly into agency workflows. As real-time offer creation reshapes distribution, the collaboration between Iberia and
Sabre provides the interoperability and flexibility required to meet evolving customer expectations. Together, Iberia and Sabre are enabling a scalable distribution model that balances cost efficiency with access to enriched content and streamlined technology.

“We are delighted to welcome Iberia to the growing list of airlines activating NDC through Sabre,” said Kathy Morgan, Senior Vice President of Product Management – Distribution Experience, Sabre Travel Solutions. “We are wholly focused on making NDC work at scale – integrating it seamlessly into agency workflows so that airlines can distribute richer, more personalised offers, while ensuring agencies can easily shop, book and service that content. Partnering with Iberia strengthens our multi-source content platform, delivering greater choice and value across the travel ecosystem.”

This integration reinforces Sabre’s and Iberia’s commitment to advancing travel retailing and distribution. It ensures that agencies and corporations can efficiently shop, book and service NDC
offers alongside other content within Sabre’s travel marketplace. With Iberia’s NDC content now available, Sabre-connected agencies benefit from even greater choice and flexibility, ultimately
enhancing the overall travel experience.

The article Sabre and Iberia enhance travel retailing with NDC launch first appeared in TravelDailyNews International.