Why So Many Brands Are Saying ‘I Do’ to Bridal

Brands that have not traditionally offered bridalwear are flocking to the category, banking on driving revenue through seamless production crossover and weddings’ ability to drive social media visibility and customer loyalty.

Apr 30, 2025 - 07:06
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Why So Many Brands Are Saying ‘I Do’ to Bridal
Brands that have not traditionally offered bridalwear are flocking to the category, banking on driving revenue through seamless production crossover and weddings’ ability to drive social media visibility and customer loyalty.