British Airways partners with tea producer Birchall to bring carefully curated range to customers

The following article was published by Future Travel Experience

British Airways has announced a new partnership with British tea producer Birchall. The airline will offer a carefully curated range of tea options to its customers, both on the ground and up in the air.

British Airways – a member of International Airlines Group (a Headline Partner of APEX FTE EMEA and APEX FTE Ancillary & Retailing, Dublin, 10-12 June 2025, and a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has announced a new partnership with award-winning British tea producer Birchall. The airline will offer a carefully curated range of tea options to its customers, both on the ground and in the air, in celebration of British originality.

“Last year, we served more than 37 million cups of tea in the air, and more than two million cups in our lounges globally, so we knew that selecting our newest tea partner was a decision we had to get right,” said Calum Laming, Chief Customer Officer, British Airways. “We’re proud to be continually leading the way in championing British originality, and it was important to us that our tea not only ticks the taste box, but also showcases the quality and talent we have on our doorstep here in the UK.”

From 1 May 2025, British Airways’ customers can enjoy Birchall tea across all long-haul cabins including World Traveller (economy), World Traveller Plus (premium economy), Club World (long-haul business) and First. The new offering will also be served onboard all short-haul flights in Club Europe (short-haul business) from June 2025, and available to purchase in Euro Traveller (economy) from July via its High Life Café.  Birchall tea will also be rolled out across British Airways’ lounges globally.

“We are immensely proud to be supplying tea for British Airways, which is the epitome of British quality and service; which is something incredibly important to us as well,” said Daniel Graham, Managing Director, Birchall Tea. “We hope British Airways’ customers enjoy this elevated tea experience in the air and on the ground for years to come.”

The airline is continuing to invest in its customer experience as part of its £7 billion transformation plan, which launched last year and continues to champion the best of British originality. British Airways recently announced that it will be the first airline to serve prestige cuvée English sparkling wines in its First cabin as part of its award-winning wine list this year. The airline is working with pioneering English sparkling wine houses, including Nyetimber, Gusbourne and Sugrue South Downs, to offer a range of new sparkling options across its First and Club World cabins, available on a rotational basis.

BA Chairman & CEO to keynote at FTE World Innovation Summit, hosted by PIT, 13-15 May

Hear from British Airways – a member of International Airlines Group – at the FTE World Innovation Summit, hosted by Pittsburgh International Airport on 13-15 May 2025. Sean Doyle, Chairman & CEO, British Airways, will deliver the Opening Keynote, sharing insights into BA’s £7 billion transformation. See the full FTE World Innovation Summit agenda >> Find out more and register for the FTE World Innovation Summit >>

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British Airways partners with tea producer Birchall to bring carefully curated range to customers