Pegasus Airlines partners with Microsoft

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Pegasus Airlines has significantly enhanced customer and employee satisfaction through its collaboration with Microsoft, leveraging Azure AI Services. Microsoft has praised the airline’s AI transformation, calling it a “prime example” of how technology drives strategic value. The integration of AI-powered solutions doubled customer satisfaction with Pegasus’ FlyBot virtual assistant as well as boosting employee satisfaction by 20% for the human resources virtual assistant.

Ümit Şener, Data and Artificial Intelligence Specialist at Microsoft, said: “Our AI transformation project with Pegasus Airlines is a prime example of how technology drives strategic value in business processes. By implementing one of the best AI use cases both in Türkiye and globally, Pegasus has established a pioneering position in the aviation industry. As Microsoft, we are proud to be part of this transformative journey.”

The success includes enhancements like real-time customer support through FlyBot and personalized travel recommendations via ChatGPT, along with AI-powered solutions improving employee workflows.

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