Philippine pavilion welcomes more than 40,000 visitors at Expo 2025 Osaka
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The Philippine Department of Tourism (DOT) reports that the country’s pavilion at Expo 2025 Osaka in Japan has drawn 40,252 visitors in the first nine days since the global gathering of nations officially opened last 13th April.
Tourism secretary Christina Frasco pointed out how the turnout is proof of the curiosity, admiration, and connection the Philippine Pavilion sparked among international guests.
Indeed, the unique pavilion designed by renowned Philippine architect Carlo Calma is being hailed as one of Expo 2025’s must-see experiences.
Frasco added: “This is more than an exhibition. It is a movement of culture, connection, and creativity that brings the Philippines to the world stage in a way we have never seen before. The remarkable turnout in just nine days is a resounding affirmation of the strength of our story, the power of our people, and the beauty of our culture. It is a triumphant debut for the Philippines, and a proud moment for all Filipinos.”
An open invitation
Frasco further explained that the Philippine Pavilion is the country’s invitation to the world: one that entices travellers to feel the warmth of Filipino hospitality and be awed by the wonder of the country’s many islands.
She said: “We welcome everyone to experience why there is every reason to Love the Philippines.”
On its second day, the Philippine Pavilion welcomed Sheikha Al Mayassa bint Hamad Al Thani, chairperson of Qatar Museums, who toured the entire exhibition.
DOT officials said the pavilion made it to the Qatari royal’s itinerary based on numerous glowing reviews and her deep connection to the Filipino community in Qatar.
An official department statement declared: “The Sheikha expressed admiration for the Pavilion’s design and storytelling, spending considerable time appreciating the scrims and even expressed interest in commissioning a similar piece, noting how the fusion of tradition and technology resonated with her.”
Where ingenuity and innovation come into play
Anchored on the theme Nature, Culture, and Community: Woven Together for a Better Future, the Pavilion aims to showcase Filipino ingenuity and creativity.
It features a unique façade of 212 handwoven fabrics representing the diverse regions of the Philippines, to its immersive, tech-powered storytelling installations.
Its centerpiece, “Dancing with Nature,” is an interactive installation that weaves guests into the Filipino narrative using generative algorithms.
Next week, the Philippine Pavilion will launch the Hilot Wellness Space, the Habi Gift Shop in May, and Pavilion mascot Kokoro-chan.
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