Meta releases Instagram's video editing app, Edits, a competitor to TikTok's CapCut

Today, Instagram released its new standalone free video editing app, Edits. It was introduced earlier this year when TikTok and its companion video editing app, CapCut, were briefly removed from iOS and Android app stores for US customers. The message was clear: Instagram is ready to compete. Edits is Meta's response to CapCut, the video platform developed by ByteDance, TikTok's parent company. Unlike Instagram's native tools, which have long lagged in flexibility and depth, Edits is designed to give users more control over their editing process. The company acknowledged that "making videos can be challenging, often requiring multiple apps and complicated workflows." Edits aims to give creators a centralized space to produce, edit, and manage content. Within the app, you can create videos using multi-channel timelines, organize projects through a dedicated tab, and jot down future ideas with built-in note-taking tools. The app supports video capture up to 10 minutes long, an upgrade from the 3-minute recording limit inside the main Instagram app. It also offers advanced effects like green screen replacement, AI-based animation of still objects, and subject cutouts. Instagram aims to make video editing more streamlined with Edits. Image: Instagram Users can add captions and royalty-free music to videos and review performance metrics in the app. Unusual for a free app, Edits allows for exporting without a watermark, allowing creators to share the video footage across multiple platforms. Instagram head Adam Mosseri noted the app will remain free, though paid features could arrive in the future to support more compute-heavy AI functions. "[Edits] will be free. I think over time, we might have some paid features where we’re going to need to cover costs of things," he explained on a recent Instagram post. Edits is free to download on iOS and Android.

Apr 22, 2025 - 22:57

Meta releases Instagram's video editing app, Edits, a competitor to TikTok's CapCut

Today, Instagram released its new standalone free video editing app, Edits. It was introduced earlier this year when TikTok and its companion video editing app, CapCut, were briefly removed from iOS and Android app stores for US customers. The message was clear: Instagram is ready to compete.

Edits is Meta's response to CapCut, the video platform developed by ByteDance, TikTok's parent company. Unlike Instagram's native tools, which have long lagged in flexibility and depth, Edits is designed to give users more control over their editing process. The company acknowledged that "making videos can be challenging, often requiring multiple apps and complicated workflows." Edits aims to give creators a centralized space to produce, edit, and manage content.

Within the app, you can create videos using multi-channel timelines, organize projects through a dedicated tab, and jot down future ideas with built-in note-taking tools. The app supports video capture up to 10 minutes long, an upgrade from the 3-minute recording limit inside the main Instagram app. It also offers advanced effects like green screen replacement, AI-based animation of still objects, and subject cutouts.

Instagram aims to make video editing more streamlined with Edits.

Image: Instagram

Users can add captions and royalty-free music to videos and review performance metrics in the app. Unusual for a free app, Edits allows for exporting without a watermark, allowing creators to share the video footage across multiple platforms.

Instagram head Adam Mosseri noted the app will remain free, though paid features could arrive in the future to support more compute-heavy AI functions. "[Edits] will be free. I think over time, we might have some paid features where we’re going to need to cover costs of things," he explained on a recent Instagram post.

Edits is free to download on iOS and Android.