The Spirit of Play Thrives in Time for Fun Watches by Hey Studio

As the realities of life set in, some adults find themselves unaware or unable to connect to their sense of imagination, not having adequate outlets to express themselves. This flies directly in the face of an overwhelming amount of research that shows our brains, bodies, and communities need play as an essential element of fostering safe trial, error, and communication. The Time for Fun watch collection by Hey Studio and Trio of Time (TTT) takes this simple concept and translates it to a watch face, upending our traditional ideas of timepiece design. Oil-injected layers allow bold numbers to sprawl across the face and move uninhibited, seemingly weightless, suspended directly above the revolving hands.

An essential part of community building, play in any sense helps keeps our minds and spirits active. “Timekeeping doesn’t have to be rigid. With Time For Fun, we bring a lighthearted approach to wearing time on your wrist. It’s a watch that doesn’t just tell time – it plays with it.” shares Joe Kwan, Creative Director at Anicorn & TTT. As the distinct numbers, an eight, seven, three, and one, bounce around the watch face, beholden only to gravity and their expertly crafted casing, one is reminded of how we are forced to reckon daily with the same forces. Yet in this abstraction, inherent possibility is on view: numbers that once held an incredibly defined place on the watch face, now travel freely across the surface, unhindered and susceptible to change. This can be heartening in times of upheaval, that everything, good or bad, does pass in due time.

Vibrant, primary colors – blue, yellow, and red – paired with classic black and white add to the playfulness of each watch. Stripes add a rigid, linear detail to the watch bands, juxtaposed to the happy chaos found in the watch face, reminding wearers to take time each day for fun.

Barcelona-based Hey Studio was founded in 2007, designing creative strategies and visual languages for brands across the world. They believe in the power of design to go beyond aesthetics, as something that can shape our lives, conveying messages much deeper than the object alone. As they say, “Don’t be fooled by simplicity: there’s meaning and intention behind it.”

The Trio of Time is a visionary entity, dedicated to exploring innovation within the watch industry and pushing the boundaries of design. Distinct interpretations of the diversity of time are encapsulated through partnerships with artists, designers, and studios – a testament to the multidisciplinary nature of great design.

The Time for Fun watch collaboration is available for purchase on Trio of Time’s website at ttt-watches.com and Anicorn at anicornwatches.com for $229.

Photography courtesy of Hey Studio, Trio of Time, and Anicorn Watches.