Pilgrim extends Canadian cruise retail footprint with debut onboard BC Ferries

CANADA. Danish jewellery and eyewear brand Pilgrim has launched with BC Ferries, offering its travel retail-exclusive collection within the in-store fashion departments onboard five vessels.

The jewellery, priced from C$20 to C$120 (US$14.48 to US$86.89), is displayed on Pilgrim’s floor units, following planogram layouts and visual merchandising guidance. Each unit showcases 300 items per square metre. 

BC Ferries operates 25 routes along the Pacific West Coast of British Columbia, Canada, serving over 22 million passengers annually.  

The service connects Victoria, the British Columbia capital, with key tourist destinations across Vancouver Island and beyond. 

BC Ferries Assistant Manager – Retail (Buying Manager) Ruth Fox commented: “Pilgrim brings its unique Scandinavian beauty to our ships and its accessible price point will encourage many travellers to shop.” 

Pilgrim Head of Travel Retail Louise Rohde said: “We are delighted to begin this voyage with BC Ferries and to introduce Pilgrim to their customers. We look forward to our collaboration and extending our presence in Canada at sea, as well as on land.” 

Outside Scandinavia, Canada is Pilgrim’s largest market. The brand has stores in key locations, including Québec, Toronto, Laval, Brossard and Montréal.  

Pilgrim products are also available at Québec City Jean Lesage, Montréal-Pierre Elliott Trudeau and Edmonton international airports in partnership with ARI. Read More