Vinarchy, a new wine superforce is born; Jeff Bond to head travel retail

Vinarchy, a new and powerful global wine company, was launched yesterday by Australian Wine Holdco Limited (AWL), a consortium of international institutional investors.

Vinarchy combines the assets of wholly owned Accolade Wines with the Australian, New Zealand and Spanish wine businesses formerly owned by Pernod Ricard, acquired by AWL this April.

The name Vinarchy combines vin (French for wine), with archy (from the ancient Greek word for leadership). Together it means wine leadership.

The experienced and much-respected Jeff Bond has been appointed to the position of Channel Director EMEA – Distributors and GTR at Vinarchy.

He was formerly Channel Sales Director EMEA – Distributors & GTR at Accolade Wines. Earlier in his career he held senior positions with Diageo and BAT.

The company is one of the world’s largest specialist wine houses, with more than A$1.5 billion (US$0.9 billion) in annual net sales revenue.

Vinarchy has 11 wineries in Australia, New Zealand, South Africa and Spain, producing more than 32 million 9-litre cases annually, and owns Berri Estates, the largest winery in the Southern Hemisphere.

Brands include the three global pillars of Hardys, Campo Viejo and Jacob’s Creek. These are complemented in New Zealand by Stoneleigh, Brancott Estate and Mud House giving Vinarchy market leadership.

The Vinarchy portfolio also includes fast-growing Australian brands Grant Burge, Jam Shed and Petaluma and a range of fine wines, including St Hugo, St Hallett, Orlando, Church Rd, Ysios and Tarsus from all Australian regions.