Extime JCDecaux Airport’s advertising solution drives strong engagement at Paris airports

FRANCE. Extime JCDecaux Airport and Displayce have reported successful outcomes for their Airport Live Triggering solution, highlighting its ability to engage travellers at Paris airports six months since its launch.

JCDecaux and Groupe ADP’s media solutions brand Extime Media has teamed up with Out of Home advertising specialist Displayce to develop the technology. The system activates ads in real-time across Paris Airports and JCDecaux’s global network, displaying content tailored to flight origin or destination at key points in the passenger journey.

This solution leverages Cirium’s aviation data, covering 97% of global air traffic, to trigger ads automatically at key airport touchpoints, including check-in, retail zones, boarding, arrivals and baggage claim.

The system’s contextualised, precise and high-impact messaging enhances brand visibility and improves the effectiveness of DOOH campaigns aimed at audiences on-the-go.

Airport Live Triggering addresses the needs of brands across sectors, including retail, tourism, fashion, beauty and luxury, aiming to target specific audiences.

Maximising airport presence to reach premium audiences

Among the first to adopt Airport Live Triggering, Printemps Haussmann launched a programmatic DOOH campaign at Paris-Charles de Gaulle Airport in late 2024, targeting American and Asian travellers to drive foot traffic to its store.

With the ‘Airport’ trigger on Displayce media platform (DSP), messages were activated in real-time as selected flights arrived, broadcast on more than a hundred digital screens, tracking passengers’ airport journey.

The system displayed visuals in passengers’ native languages at initial touchpoints to ensure clear communication and maximise engagement.

Using the same targeting strategy, ESCP Business School ran a campaign at Paris Airport between October and December 2024, promoting its new Turin campus and targeting flights to Milan, Turin and Rome.

Extime JCDecaux Airport General Director Isabelle Fourmentin said, “At Paris Airport, we’ve always been pioneers in activating flight triggers to optimise campaign effectiveness. We are excited to see this phenomenon accelerate with programmatic DMP.

“Ensuring reach and repetition with the right audience, in the right place, at the right time, our collaboration with Cirium and Displayce allows us to continue innovating and developing the incredible potential of programmatic advertising in airports with our clients.”

Displayce CEO and Co-Founder Laure Malergue added, “Six months after launching Airport Live Triggering, the results confirm the effectiveness of this solution to activate impactful DOOH campaigns in a premium airport environment.

“By combining the power of real-time data with programmatic technology, we provide brands with the unique opportunity to reach audiences at key moments and in an ultra-contextualised way.”