Ferrero Travel Market to present latest portfolio innovations at TFWA Asia Pacific

Ferrero Travel Market is set to unveil its latest product offerings at the 2025 TFWA Asia Pacific Exhibition, taking place on on 11-15 May in Singapore (Booth F38, Basement 2).

Key product launches in the region include innovations from Kinder, Nutella and Tic Tac.

Kinder will highlight its new Mini Pouches under the Let’s Story concept, featuring Kinder Bueno Mini 400g, Kinder Chocolate Mini 460g and Kinder Happy Moments 337g, delivering the brand’s signature ‘little moments of joy to life’ in convenient travel sizes.

Reinforcing its commitment to sustainability, the brand has introduced a fully sustainable polypropylene packaging for its Kinder Mini pouch, an innovative mono-material that preserves the chocolate’s taste while minimising environmental impact

The innovation also supports Ferrero’s strategy to ensure that over 90% of its packaging is recyclable, reusable, or compostable by the end of the year.

At the show, Ferrero will debut the brand’s innovative digital concept, Kinder Let’s Story, which allows parents and children to create personalised stories together.

Designed to enhance children’s learning, the platform integrates vocabulary expansion and interactive prompts, promoting creativity in childhood development.

Built on Kinder’s Applaydu platform, the e-book offers an interactive 360° experience with voice-over narration, post-reading activities and parent prompts.

Customers can access the platform by purchasing a Kinder chocolate pack featuring the Let’s Story logo, scanning the on-pack QR code and navigating the Applaydu app.

In addition, Tic Tac’s Two will be on the spotlight at the Singapore show as the brand’s first sugar-free offering in travel retail.

The latest offering from the brand is designed to appeal to younger consumers particularly Gen Z, and anyone seeking sugar-free confectionery.

Tic Tac Two comes in two flavours – Strawberry & Lime and Spearmint Fresh & Mild – packaged in a 38-piece box, with each pill twice the size of the classic Tic Tac.

Another channel-exclusive offering to debut at the show is Nutella’s Next Destination pack, designed for gifting and souvenir purchases. Featuring three 30g jars, each with a label representing a different country, the pack is designed with bright, contemporary graphics to resonate with younger travelling consumers.

Ferrero reflected on the travel retail market’s challenges last year, highlighting the slower-than-expected return of Chinese travellers. However, with air travel now recovering, the company has set a more positive business outlook for 2025 and beyond.

Ferrero Travel Market General Manager Sergio Salvagno said: “I’m very encouraged by the untapped potential in the Asia Pacific region. We continue to innovate and enhance our product portfolio to appeal to a wide range of traveller demographics, including the new generation of consumers who value digital engagement and sustainable practices.

“Furthermore, the projected steady upward trajectory in global aviation, combined with the gradual resurgence of the key Chinese traveller, bodes well for confectionery and the wider food sector.

“I’m confident that Ferrero Travel Market is well positioned to capitalise on the many new opportunities that lie ahead, supported by a robust pipeline of innovation that spans new product development, impactful in-store activations, and an increasing focus on digitalisation and sustainability.”