Hello Kitty Getting an Airport Named After Her
The local government of Oita prefecture in Japan announced that the local airport will be temporarily renamed "Oita Hello Kitty Airport" starting on April 13, 2025. This will remain in effect until October 13, 2025. The move is intended to encourage tourism during the Osaka World Expo, which takes place over the same period of time. [Thanks, The Mainichi!] The plan was signed by both Sanrio and the Oita Prefectural Government back in December 2024 and announced on March 17, 2025. The government and company stated that the two hope to take advantage of the increased tourism during the Osaka World Expo 2025. While the name change is in effect, the airport will host various Hello Kitty-themed decorations and photo spaces, as well as advertisements promoting prefectural specialties. Additionally, a bus route is planned to take visitors from the airport to the nearby Sanrio theme park of Harmonyland, which appears to be part of the impetus behind the name change. Back in January 2025, Hello Kitty owner Sanrio also partnered with Razer to release a collection of Kuromi-themed gaming accessories including headsets and keyboards. Meanwhile, in 2024 Seiko and Sanrio opened pre-orders for a limited run of Hello Kitty Anniversary Watches. Oita Airport in Japan will be temporarily renamed to Oita Hello Kitty Airport for the duration of the Osaka World Expo, which takes place starting on April 13, 2025. The post Hello Kitty Getting an Airport Named After Her appeared first on Siliconera.

The local government of Oita prefecture in Japan announced that the local airport will be temporarily renamed "Oita Hello Kitty Airport" starting on April 13, 2025. This will remain in effect until October 13, 2025. The move is intended to encourage tourism during the Osaka World Expo, which takes place over the same period of time. [Thanks, The Mainichi!]
The plan was signed by both Sanrio and the Oita Prefectural Government back in December 2024 and announced on March 17, 2025. The government and company stated that the two hope to take advantage of the increased tourism during the Osaka World Expo 2025. While the name change is in effect, the airport will host various Hello Kitty-themed decorations and photo spaces, as well as advertisements promoting prefectural specialties. Additionally, a bus route is planned to take visitors from the airport to the nearby Sanrio theme park of Harmonyland, which appears to be part of the impetus behind the name change.
Back in January 2025, Hello Kitty owner Sanrio also partnered with Razer to release a collection of Kuromi-themed gaming accessories including headsets and keyboards. Meanwhile, in 2024 Seiko and Sanrio opened pre-orders for a limited run of Hello Kitty Anniversary Watches.
Oita Airport in Japan will be temporarily renamed to Oita Hello Kitty Airport for the duration of the Osaka World Expo, which takes place starting on April 13, 2025.
The post Hello Kitty Getting an Airport Named After Her appeared first on Siliconera.