Air France reinvents onboard CX with unveiling of exclusive new La Première suite

The following article was published by Future Travel Experience

Air France is reinventing the travel experience with the launch of its most exclusive cabin – La Première. Both at the airport and onboard, La Première guests will experience an exclusive and personalised CX.

Air France is reinventing the onboard customer experience with the launch of its most exclusive cabin – La Première. Both at the airport and onboard, La Première guests will experience exclusive and personalised moments curated by dedicated La Première staff.

Developed over three years, Air France’s new La Première suite features a unique and fully adaptable design, consisting of a seat and a chaise longue that transform into a full bed. The seat adjusts to different phases of the flight: take-off, landing, dining, or relaxation mode. The seat adapts to each passenger’s body for optimal comfort, while a nearby console and table provide convenient space for working or dining.

Opposite the seat, the chaise longue is designed to offer the perfect place to stretch out while remaining seated – ideal for reading or watching a movie. For maximum comfort while sleeping, it extends seamlessly into a fully flat bed measuring two meters long and 75 centimetres wide. Each suite offers a private space totalling nearly 3.5 square meters, providing 25% more space compared to the current cabin.

Each La Première suite is enclosed by a thick, floor-to-ceiling curtain for complete privacy and a peaceful ambiance. The side suites boast five windows, an Air France exclusive feature. Meanwhile, adjacent suites in the centre of the cabin allow for shared travel while maintaining privacy thanks to a full-height, electric sliding partition that can be activated at the touch of a button.

Every detail has been meticulously designed. Only the finest materials, such as full-grain leather and plush wool, have been carefully selected for these new suites crafted in France by STELIA Aerospace. Its unique design was conceived by the company in association with the Design Investment studio and the SGK Brandimage agency.

The cabin’s design features a colour palette dominated by shades of grey, with leather-trimmed finishes and exclusive fabrics created for La Première. Touches of red, reminiscent of haute couture, add character and distinction. Champagne-coloured metallic accents enhance every detail, while the dark carpeting creates a sense of airiness and fluidity, giving the impression of suspension.

To create an unparalleled sense of space, overhead compartments have been replaced with floor-level storage. A large sliding drawer accommodates up to two carry-on suitcases, while a second drawer under the chaise longue provides space for footwear. A personal compartment with a backlit mirror is available near the seat for personal belongings, along with an individual wardrobe.

Onboard, cutting-edge technology enhances the travel experience. Each guest enjoys two 32-inch 4K screens, offering over 1,500 hours of entertainment accessible from the seat, chaise longue, or bed. Noise-cancelling headphones are provided, and passengers can also connect their personal headphones via Bluetooth. The suite is equipped with 110V/220V electrical outlets, USB-A and USB-C ports, wireless charging stations, and dedicated holders for smartphones or tablets.

The suite can be intuitively controlled via a wireless touchscreen tablet. With a simple touch, passengers can adjust the inclination of their seat, chaise longue, or bed, as well as the lighting and window shades. The tablet also allows easy navigation through all entertainment options.

Four suites will progressively be introduced on a selection of Boeing 777-300ER aircraft. The first aircraft to feature the new La Première cabin, named Épernay, will take off in the spring and fly to New York-JFK. Other destinations, including Los Angeles, Singapore, and Tokyo-Haneda, will be added during the summer 2025 season.

Hear more from Air France at the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events, taking place in Dublin on 10-12 June 2025. Tiddo Veldhuis, VP Offer Management & Ancillaries, Air France-KLM, is confirmed to speak in the Ancillary & Retailing Conference. Register for APEX FTE EMEA and APEX FTE Ancillary & Retailing – one registration provides access to both events >>

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Air France reinvents onboard CX with unveiling of exclusive new La Première suite