Free Checked + Carry-On Bags On Frontier: An Unsustainable Business Model
I applaud Frontier Airlines for its clever free baggage promotion to woo disgruntled Southwest Airlines flyers, but it seems to turn the “ultra-low-cost” carrier’s business model upside down. Teasing a “permanent” change to allow free bags would require a fundamental change in the very identity of the carrier. Frontier Offers Disgruntled Southwest Airlines Customers Free […]

I applaud Frontier Airlines for its clever free baggage promotion to woo disgruntled Southwest Airlines flyers, but it seems to turn the “ultra-low-cost” carrier’s business model upside down. Teasing a “permanent” change to allow free bags would require a fundamental change in the very identity of the carrier. Frontier Offers Disgruntled Southwest Airlines Customers Free […]