United Airlines Just Added Bartender-Approved, In-Flight Cocktails to Its Domestic Routes

In-flight drinks backed by a James Beard Award nominated bartender.

Mar 18, 2025 - 23:16
 0
United Airlines Just Added Bartender-Approved, In-Flight Cocktails to Its Domestic Routes

In-flight cocktails are often lackluster, and that’s being generous. But United Airlines is changing that on certain routes. Crafthouse Cocktails, the award-winning ready-to-drink (RTD) brand co-founded by renowned mixologist Charles Joly, is now available on select United Airlines domestic flights — bringing bar-quality libations to 30,000 feet.

The Chicago-based Crafthouse Cocktails is known for its commitment to natural ingredients and cocktail recipes curated by James Beard Award nominee Charles Joly. “We’re thrilled to partner with United to elevate the inflight experience by offering passengers the balance and flavors they’d expect from their favorite cocktail bar,” Joly said in a press release.

crafthouse cocktails on united airlines

Photo: Crafthouse Cocktails

United is now serving four Crafthouse favorites, including the espresso martini, moonlighter, mai tai, and pineapple daiquiri. The cocktails are complimentary in United Business and United First, and available in United Economy for $12 on domestic flights over 300 miles and flights between the mainland United States and Hawaii.

Beyond the cabin, Crafthouse’s rise reflects broader shifts in the RTD market. According to Fortune Business Insights, global RTD beverage sales are projected to reach $1.2 trillion by 2032, driven by consumer demand for convenience and quality. Crafthouse’s approach — eschewing citric acid in favor of real citrus and partnering with high-end spirit producers like Plantation Rum and La Cofradia Tequila — has carved out a niche among discerning drinkers.

As the RTD cocktail space continues its meteoric rise, Crafthouse is proving that convenience and craftsmanship can coexist. And thanks to its new partnership with United Airlines, travelers can now savor a sophisticated cocktail experience midair—no bar tab, no turbulence.