IAEE releases sixth edition of landmark “The Art of the Show” textbook

DALLAS – The International Association of Exhibitions and Events (IAEE) announced the release of the sixth edition of “The Art of the Show: An Introduction to the Study of Exhibition Management,” the industry’s premier educational resource for exhibition and event management professionals.

This comprehensive update, featuring contributions from more than 50 industry experts across 30 chapters, reflects the dramatic evolution of the exhibition industry since the book’s first publication in 1997. The new edition addresses critical contemporary challenges and opportunities, including the industry’s recovery from the COVID-19 pandemic, technological advancements, and the increasing importance of sustainability and inclusion in event planning.

“‘The Art of the Show’ serves as both a foundational resource for future industry leaders and an essential reference for practicing professionals,” said IAEE President and CEO Marsha Flanagan, M.Ed., CEM. “By combining theoretical concepts with practical applications, it not only prepares readers for success in today’s dynamic exhibition environment but also supports workforce development by equipping professionals with the skills needed to thrive in an evolving industry.”

Key features of the sixth edition include:

• Expanded coverage of globalization, safety and security, ethical considerations, and sustainability initiatives
• Integration of modern technology trends, including artificial intelligence and its impact on event management
• Updated best practices reflecting post-pandemic industry changes
• Comprehensive framework covering all aspects of exhibition planning, from concept development to post-event analysis

The publication continues to serve as the core textbook for IAEE’s Certified in Exhibition Management (CEM) Learning Program, the industry’s leading professional certification. It is also widely used in university and college classrooms globally, preparing the next generation of exhibition and event professionals.

Each chapter is authored by seasoned professionals with extensive experience in their respective areas of expertise, providing readers with diverse perspectives and real-world insights. The content has been thoroughly updated to address the evolving needs of the industry, including the integration of new technologies, sustainable practices and inclusive event planning strategies.

“The Art of the Show: An Introduction to the Study of Exhibition Management” remains the cornerstone publication for exhibition management education, reflecting IAEE’s commitment to advancing professional standards and excellence in the exhibition and events industry.

The article IAEE releases sixth edition of landmark “The Art of the Show” textbook first appeared in TravelDailyNews International.