How Communication Design Works

The manual How communication design works / Was Kommunikationsdesign kann (versions in English and German available) offers a comprehensive exploration of the evolving field of communication design, addressing its challenges and societal relevance in the contemporary landscape.

The discipline of communication design is undergoing significant changes: an overwhelming flood of information, artificial intelligence, social media, easily accessible graphic tools, as well as increasing pressure on efficiency and costs—all of these factors put communication designers under pressure, leaving little time for reflection on their own actions. In these circumstances, more than ever, a broad education and a look into areas beyond one’s own profession are required.

This manual responds to the current situation by aligning the societal relevance of the discipline with professional practice. Through examples and actionable insights, the authors highlight what matters in visual communication today. They describe the significant integration of design with diverse fields and extensively address current challenges. Furthermore, they delve into the criteria that constitute good design.

The overarching motif throughout is this: communication design is always the result of the attitudes of its practitioners. It is in their hands to determine how their actions influence communication, convey values, and shape our visual world.

How Communication Design Works—Principles, Inspirations & Challenges

Publisher: Niggli Verlag
Editors: Ulysses Voelker, Michael Schmitz
Release: August 2024
Format: 17,5 × 25 cm
Volume: 336 pages
Language: German, English
Workmanship: Hardcover book
ISBN: 978-3-7212-1042-2 (DE), 978-3-7212-1040-8 (EN)
Price: €49.90

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© Pictures by Ulysses Voelker and Michael Schmitz

Der Beitrag How Communication Design Works erschien zuerst auf slanted.