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NBCUniversal To Handle Sales For Comcast’s Cable Spinoff Versant Under Two-Year Agreement
Versant, Comcast’s planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal. Under the pact, which will cover the next two upfront cycles, NBCU will handle sales under its One Platform banner. Mark Marshall, NBCU Chairman of Global Advertising and Partnerships, will continue to manage the sales strategy and revenue […]
Versant, Comcast’s planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal. Under the pact, which will cover the next two upfront cycles, NBCU will handle sales under its One Platform banner. Mark Marshall, NBCU Chairman of Global Advertising and Partnerships, will continue to manage the sales strategy and revenue […]
