CDFG unveils CDF Health wellness concept and new brand collaborations at Sanya gathering

At the key gathering, CDFG unveiled over 80 curated products, including customised editions, limited releases, and exclusive collaborations, alongside the debut of its proprietary brand ‘CDF Health’.

Mar 30, 2025 - 14:16

**Delegates applaud as China Duty Free Group spells out positive partnership messages at its 2025 Global Brands Meeting in Sanya**

CHINA. The vital importance of brand partnerships was underlined at the China Duty Free Group (CDFG) 2025 Global Brands Meeting held in Sanya, Hainan province earlier this month with the unveiling of several new collaborations. The travel retailer also launched a key new wellness concept called CDF Health.

At the event, attended by The Moodie Davitt Report Chief China Representative Zhang Yimei, CDFG was joined by more than 220 brands, including international giants such as Burberry, Cartier, Omega, Saint Laurent, Apple, Huawei, Moutai, Edrington, Clarins, The Estée Lauder Companies, L’Oréal Group, LVMH Beauty, La Prairie, P&G and Shiseido, alongside rising China-chic brands such as Giant Biogene, Bloomage Biotech and Florasis.

CDFG unveiled over 80 curated products, including customised editions, limited releases and exclusive collaborations, alongside the debut of its proprietary brand ‘CDF Health’ (see below).

Highlights included:

Estée Lauder: Exclusive holiday sets
La Mer: Star-studded skincare collections

Diptyque: Hainan’s first authorised retail partnership with the luxury French brand
Clé de Peau Beauté: Hainan travel retail-exclusive sets for the cdf Sanya International Duty Free Shopping Complex Chinese New Year pop-up

- - Qeelin: Ruby-encrusted ‘Hulu’ necklace series
  - Chow Tai Fook: Duty-free debut of Hainan-inspired jewellery
  - Coachtopia: Global launch of Coach’s sustainable sub-brand
  - MCM: Singapore Changi Airport boutique (run by CDFG) with exclusive designs
  - Kering Eyewear: Chinese New Year limited editions
  - China Tea: Leveraging China Tea’s eco-plantations
  - Fenjiu: China Duty Free Edition baijiu
  - The Balvenie: Asia-exclusive launch of 50 Year Old single malt whisky at Duty Zero by cdf, Hong Kong International Airport
Qeelin (left) and MCM were among the prominent brands to introduce exclusive CDFG collaborations

From ‘Made’ to ‘Reborn’ – the rise of CDF health

In a key development, CDFG said it is leveraging its global supply chain and quality control systems to transition from distributor to brand creator with the launch of CDF Health.
CDF Health, “rooted in responsibility, trust and cultural confidence”, debuted during Chinese New Year with 14 best-selling wellness products, blending tradition with modern innovation to deliver what the travel retailer called premium, accessible health solutions.