Mondottica partners with Avolta to bring Ted Baker Ready Readers collection to UK airports

UK. Eyewear specialist Mondottica is introducing the Ted Baker Ready Readers collection across nine UK airports in partnership with leading travel retailer Avolta.  

Launching this month, the range includes both optical and sunglasses frames. The standard Ready Readers and Sunglass Readers are available in three models and four strengths (+1.5 to +3.0). 

Mondottica National Accounts Manager Sunglasses & Travel Retail Louise Porte said, “The launch of Ted Baker Ready Readers and Sunglass Readers not only marks a first for a fashion brand but also a huge moment for us. 

“Until now Mondottica has concentrated on eyewear without prescription lenses, so this is a new category for us.  

“Ted Baker is the perfect brand to launch into this exciting category and we have already welcomed very positive feedback from the airports ahead of the launch date. 

“Ted Baker is a key brand within the Mondottica portfolio, our most popular brand in global travel and one which has proven its relevance in the sector over many years now. 

“For this new line, we will be activating through a mix of brand driven initiatives and targeted PR efforts to drive awareness and engagement in an exciting new category for Mondottica.”   

The Ted Baker Ready Readers and Sunglass Readers are available in three frame styles. 

The women’s design features a cat-eye shape with a tortoiseshell front, floral print temples and a pink interior.  

The men’s frame has a round shape with a keyhole bridge, available in khaki green and tortoiseshell colourways. The unisex option offers a rounded square frame with a keyhole bridge, featuring a burgundy front and navy temples. 

All three styles include the Ted Baker ‘T’ logo on the temple top, and the Sunglass Readers come with brown lenses. 

Porte added, “We are confident that this latest Ted Baker Ready Readers and Sunglass Readers range will perform well in travel retail, as Mondottica continues to expand its customer base and diversify its brand offer to suit different markets.  

“Our current portfolio – which includes popular brands such as AllSaints, Florence by Mills, Karen Millen and United Colours of Benetton, among many others – caters to the mid mass market in travel retail.  

“We have established ourselves as a company which offers commercial, aspirational brands with top-quality products at excellent price points.

“Ted Baker Ready Readers and Sunglass Readers are no exception here. Rather, this new range is set to lead the category of optical and sunglass readers, offering an innovative fashion-forward solution to meet the needs of today’s travelling consumers.”