Hong Kong Airlines partners with Plaza Premium Group to elevate customer experience

The following article was published by Future Travel Experience

Hong Kong Airlines and Plaza Premium Group have signed a Memorandum of Understanding to enhance cooperation and CX, extending the range of services available to their respective guests.

Hong Kong Airlines and Plaza Premium Group (PPG) have signed a Memorandum of Understanding to enhance cooperation and extend the range of services available to their respective guests. This strategic partnership aims to leverage PPG’s expertise in global airport hospitality and Hong Kong Airlines’ commitment to elevating the global travel experience for passengers.

Under the arrangement, Business Class passengers and frequent flyer members of Hong Kong Airlines will be eligible to access Plaza Premium Lounges worldwide. Currently, the airline operates a network of over 30 destinations across Asia Pacific and North America. PPG operates its flagship Plaza Premium Lounges in over 150 countries worldwide, covering almost all the destinations in Hong Kong Airlines’ network. This year, the airline is launching long-haul routes to further expand its network and Plaza Premium Lounges are already operating at these destinations.

“We are excited to join forces with PPG to make our passengers’ travel experience even better,” said Mr Yan Bo, Chairman, Hong Kong Airlines. “As one of the major home carriers in Hong Kong, HKA has been growing steadily, and this year, we resumed flights to Australia and Canada, marking our return to the long-haul market. Through this collaboration, our Business Class passengers and frequent flyers will enjoy access to PPG’s extensive network of premium lounges worldwide, ensuring exceptional journey at every step. In addition, by integrating our loyalty programmes, we are unlocking exciting new rewards and benefits for customers. The partnership not only strengthens our global presence but also aligns with our shared commitment to excellence and innovation in aviation and hospitality.”

As part of the cooperation in the future, PPG and Hong Kong Airlines will also develop integrated benefits on their respective loyalty programmes – Smart Traveller is the digital experience and rewards platform for Plaza Premium Group, in conjunction with Fortune Wings Club, the global loyalty programme for Hong Kong Airlines. This includes promotions that facilitate the conversion of points on each other’s loyalty programmes. There will also be the opportunity to redeem points accumulated on the Smart Traveller marketplace for the airline’s special offers, including e-vouchers and seasonal promotions. The two parties also plan to develop marketing campaigns to cross-promote Hong Kong Airlines ticket packages and bundle them with the Smart Traveller’s global programme of services and products.

There will also be an opportunity to jointly develop social impact programmes that will support community-driven initiatives aimed at achieving shared social responsibility goals.

“We are delighted to collaborate with Hong Kong Airlines to extend our global portfolio of airport lounges and services to the Business Class passengers and frequent flyer members of Hong Kong Airlines,” said Mr Song Hoi See, Founder and CEO, Plaza Premium Group. “This strategic partnership is important for us to deliver an elevated customer experience to Hong Kong Airlines passengers. We also aim to bring the best of both our company’s innovative digital experience and rewards platform, Smart Traveller, together with the Fortune Wings Club, the global loyalty programme of Hong Kong Airlines, which will offer a more seamless customer experience for travellers.”

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Hong Kong Airlines partners with Plaza Premium Group to elevate customer experience