Ballantine’s reveals striking redesign for Glenburgie single malts

ASIA PACIFIC. Ballantine’s Scotch whisky has unveiled a fresh look for its trio of Glenburgie single malts, aged 12, 15 and 18 Years Old. Glenburgie Distillery is one of the oldest distilling sites in Speyside and the “spiritual home” of the Ballantine’s brand.

Appearing as a collection on-shelf domestically since September 2024, the 15 and 18 Year Old expressions are currently showcased at Incheon International Airport terminals 1 and 2, supported by Pernod Ricard Global Travel Retail and three key travel retail partners: The Shilla Duty Free, Shinsegae Duty Free and the Gyeongbokgung Duty Free Shop. Purchases qualify for a special gift comprising a set of Ballantine’s whisky glasses in a branded gift box, while stocks last.

In addition, Glenburgie 15 Year Old is being promoted through Japan Airport Terminal Co at Narita International Airport, alongside other expressions from the Ballantine’s range.

The contemporary redesign (see below) includes a new bottle label alongside prominent mention of the Glenburgie distillery. Another new addition is the ‘SM’ signifier, differentiating Ballantine’s single malts from its range of blends; this appears on the top of the bottle capsule, bottle label, top of carton and across all last three-feet retail spaces.

The design evolution has also been applied to the presentation box with the now square packaging teasing the flavour notes of the whisky. Dressed in blue hues and finished with gold details, the shade darkens as the maturation time of each expression increases.

The new look “elevates the Ballantine’s Glenburgie Single Malts collection within the prestige Scotch whisky category,” said the brand owner. It also coincides with a new wave of activity chiming with the brand’s longstanding ethos of ‘Time Well Spent’.

Crafted by Ballantine’s Master Blender Sandy Hyslop, the 12 Year Old, 15 Year Old and 18 Year Old offer varying flavour profiles of powerful fruit and sweet layers.

Pernod Ricard Global Travel Retail Brand Director, Prestige & Ultra-Prestige Spirits Andrew Bardsley said: “This strong and beautiful restage of the Glenburgie Single Malts range is befitting of the high regard in which Ballantine’s is held globally and especially in South Korea.

“For Pernod Ricard GTR, Single Malts is the growth opportunity in the Korean market which is why Ballantine’s has invigorated its malt range with modernised packaging and a powerful liquid story, so as to welcome more new and younger drinkers to the brand. Aligned with the latest campaign ‘Time Never Waits for Us’, featuring the high profile actor Hyun Bin, we are encouraging everyone to meet the people they love, right here, right now over a glass of Ballantine’s Glenburgie and enjoy the moment.”