Virgin Atlantic Warns of Slowing U.S. Demand

Famed for its quirky branding and maverick mentality, historically Virgin Atlantic has struggled to turn a profit. Today’s results are a positive step, but uncertainty in the U.S. market could yet disrupt its ‘sustainably profitable’ goal. -Gordon Smith

Mar 31, 2025 - 13:08
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Virgin Atlantic Warns of Slowing U.S. Demand
Skift Take: Famed for its quirky branding and maverick mentality, historically Virgin Atlantic has struggled to turn a profit. Today’s results are a positive step, but uncertainty in the U.S. market could yet disrupt its ‘sustainably profitable’ goal. -Gordon Smith

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