Will Kendrick Lamar Be Involved in 2028 Summer Olympics in L.A.? It’s a ‘Fair Bet’

The chairman of the L.A. Olympics organizing committee (also Lamar's agent) says there's a strong possibility the Compton rapper will play a role in the Summer Games.

Mar 21, 2025 - 00:16

Will Kendrick Lamar Be Involved in 2028 Summer Olympics in L.A.? It’s a ‘Fair Bet’

Kendrick Lamar is likely to maintain his current high profile for at least a few more years.

Earlier Thursday (March 20), Casey Wasserman — the head of the Wasserman talent agency and the chairman of the 2028 L.A. Olympics organizing committee — spoke with The Associated Press in Greece during the 14th International Olympic Committee session and floated the idea that Lamar may be involved with the 2028 Summer Games.

“Fortunately in my day job, I represent Kendrick Lamar,” Wasserman told the AP. “He is truly an L.A. icon, so I think it would be a pretty fair bet that Kendrick will be involved in the Olympics in Los Angeles in some way.”

Wasserman also mentioned the L.A. wildfires from earlier this year and that the Summer Olympics can make for a good “comeback story.”

“The rebirth, the rebuild, maybe reimagining L.A. 2.0 — and the Olympics as a catalyst for all those things — we think is really part of our ethos,” he said. “You can’t have a natural disaster at that scale in a city as big and as important as Los Angeles and not have it be part of your core philosophy going forward.”

Lamar has had himself a crazy year. Since popping up as a hidden feature on Future and Metro Boomin‘s song “Like That” in March 2024, kicking off his historic rap battle with Drake, he seemingly beat the Toronto rapper handily, dropped a No. 1 album on the Billboard 200 in GNX, won five Grammys, including record and song of the year, for “Not Like Us,” and performed the most-watched Super Bowl Halftime Show in history.

He was also a hidden feature on Playboi Carti‘s most recent album Music, appearing on the songs “Mojo Jojo,” where he provides ad libs; “Backd00r,” on which he and Jhené Aiko are on chorus duty; and “Good Credit,” where he gives fans a stellar verse as he pulled off a great A$AP Relli line.

The Los Angeles opening ceremony is set for Friday, July 14, 2028.