The Increasingly Popular Solve to Fashion’s Wholesale Woes

A challenging wholesale environment is pushing more fashion brands to sell on marketplaces where they directly fulfil customers orders. But the model requires a higher level of collaboration between brands and retailers to make it a mutually beneficial investment.

Mar 21, 2025 - 07:24
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The Increasingly Popular Solve to Fashion’s Wholesale Woes
A challenging wholesale environment is pushing more fashion brands to sell on marketplaces where they directly fulfil customers orders. But the model requires a higher level of collaboration between brands and retailers to make it a mutually beneficial investment.