MSC Cruises unveils expansive retail offering onboard newest flagship MSC World America

MSC Cruises has revealed the full details of its dynamic and expansive retail offering onboard its newest flagship, MSC World America, set to debut next month.

The new vessel will feature more than 1,000sq m of modern retail space, offering nine distinct shops and an extensive portfolio of luxury and lifestyle brands, first-at-sea concepts and exclusive shopping experiences designed to cater to a wide range of guest preferences.

Among the standout features is ‘Luxury at Sea’, MSC Cruises’ first foray into the pre-owned luxury category.

Situated in the Luxury Accessories boutique, the concept will offer guests the opportunity to purchase authenticated, high-end pre-loved items from prestigious houses, including Hermès, Chanel, Dior and Louis Vuitton.

Adding to the line-up is a dedicated Bulova pop-up shop, positioned in the vibrant World Galleria. This activation will showcase an extensive selection from the renowned watchmaker.

Also debuting exclusively onboard MSC World America is a new retail experience from Sif Jakobs Jewellery, introducing lab-grown diamonds at sea for the first time. The collection, displayed within the ship’s Shopping Gallery, features certified 14K gold and lab-grown diamond pieces that reflect the brand’s contemporary Scandinavian aesthetic and commitment to ethical sourcing.

MSC Cruises is also expanding its collaboration with TimeVallée, the innovative multi-brand luxury watch concept. Making its third appearance in the MSC fleet, the TimeVallée boutique onboard MSC World America will feature a portfolio of seven luxury watch maisons, including Baume & Mercier, Cartier, Chopard, Hublot, IWC, Panerai and TAG Heuer, supported by tailored client services and experiential elements.

Further enhancing the ship’s luxury credentials is an Omega boutique, MSC Cruises’ fourth standalone store from the Swiss watch brand, which will house its latest timepiece collections.

In addition, World of Jewels, a multi-brand fine jewellery boutique, will feature a wide assortment of pieces from Chopard, Messika and RF Jewels. Elsewhere, a dedicated Effy Jewellery store will showcase an extensive range of the brand’s signature collections.

The 364sq m Shopping Gallery will present a variety of products, while the MSC Shop will provide a full assortment of exclusive branded merchandise from MSC Cruises and MSC World America, catering to guests seeking memorable souvenirs or thoughtful gifts.

MSC World America is scheduled to set sail on her maiden voyage on 12 April from PortMiami. During its inaugural season, the ship will operate alternating seven-night Eastern and Western Caribbean itineraries. Ports of call include Puerto Plata in the Dominican Republic, San Juan in Puerto Rico, Costa Maya and Cozumel in Mexico and Isla de Roatán in Honduras. Each itinerary will also include a stop at Ocean Cay MSC Marine Reserve, MSC Cruises’ private island destination in The Bahamas.

MSC Cruises Senior Vice President Onboard Revenue, Georg Schmickler shared, “We are thrilled for our future guests to experience of our dynamic retail offering aboard our newest ship, MSC World America.

“The shopping experience onboard has been thoughtfully designed to cater to every guest, featuring a diverse range of world-class brand partnerships, innovative new concepts and returning guests’ favourites. With our expanded retail offering, our aim is to provide our guests with an exceptional and tailored shopping journey while at sea.” Read More