Augustinus Bader partners with The Shilla Duty Free for debut pop-up at Incheon International Airport

SOUTH KOREA. Luxury skincare brand Augustinus Bader has partnered with The Shilla Duty Free to open the brand’s first pop-up at Incheon International Airport.

Located in Terminal 2, the activation follows the brand’s counter debut last May in The Shilla Duty Free store at Hong Kong International Airport.

The pop-up, running from 3 January to 30 June, offers travellers an immersive opportunity to discover Augustinus Bader’s renowned skincare portfolio and travel retail-exclusive sets. The pop-up is centred on the brand’s hero products The Cream and The Rich Cream.

Developed by Professor Augustinus Bader, a leading expert in cellular repair and regenerative medicine, The Cream and The Rich Cream are crafted with TFC8 technology – a patented complex designed to support the skin’s natural renewal processes.

According to the brand, the Incheon pop-up underscores its positioning within the luxury beauty segment, particularly in Asia Pacific which it highlights as a key growth region for high-end skincare.

The brand’s continued expansion with The Shilla Duty Free aligns with its strategy to increase visibility in high-traffic luxury travel retail hubs.

“We are delighted to introduce Augustinus Bader’s first exclusive pop-up store at Incheon Airport. Through this collaboration with an innovative skincare brand, we look forward to offering our customers a unique and elevated shopping experience,” commented Shilla Travel Retail Head of Merchandising Changha Shin.

Professor Bader added, “We have 30 years of research in this blue bottle. There are many good brands, but my knowledge of stem cell technologies and how stem cells help the body to fix itself sets ours apart.

“Our creams are smart creams. They work with everyone’s needs and skin cells, meaning they’re naturally personalised to each user. That’s one of the reasons our creams are so effective.”