Coty and Avolta expand Burberry Beauty travel retail portfolio with launches in Mexico and Brazil

AMERICAS. Coty Travel Retail, in partnership with Avolta, has introduced Burberry Beauty to key airports across the Americas, marking a significant expansion of the luxury brand’s travel retail presence.

Burberry Beauty has launched counters at Mexico City International and São Paulo Guarulhos airports, offering travellers a curated selection of fragrances and makeup.

The Burberry Beauty counters at both travel hubs are designed to offer an immersive shopping experience.

They highlight the power of the brand’s makeup offer – spanning complexion, eyes and lips – while incorporating expert consultations and flash makeup services to engage travellers. They also offer Burberry Beauty’s hero fragrances, including Burberry Goddess.

A 360-degree marketing campaign bolsters the launch, featuring in-store animations, digital activations, influencer partnerships and exclusive content for Club Avolta members.

Bringing together Burberry’s British fashion heritage and beauty innovation, Burberry Beauty offers high-performance, long-wear formulations that incorporate active skincare benefits and breathable coverage.

Coty Senior Vice President of Global Travel Retail Guillem Souche commented: “We are delighted to partner with Avolta Group to bring the launch of Burberry Beauty to the travel retail environment. This collaboration not only enables us to showcase signature Burberry products through innovative retail experiences, but also marks a milestone as we expand Burberry Beauty’s footprint in this vibrant channel.”