Montblanc reveals “unforgettable shopping experience” with updated store at Istanbul Airport

Montblanc has reopened its boutique at Istanbul Airport in partnership with ATÜ Duty Free, a joint venture between TAV Airports and the Gebr Heinemann/Unifree Duty Free partnership.

May 13, 2025 - 08:48
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Montblanc reveals “unforgettable shopping experience” with updated store at Istanbul Airport
The boutique has been redesigned to reflect Montblanc’s contemporary aesthetics

TÜRKIYE. Montblanc has reopened its boutique at Istanbul Airport in partnership with ATÜ Duty Free, a joint venture between TAV Airports and the Gebr Heinemann/Unifree Duty Free partnership. 

Unveiled on 7 May, the revamped store offers an immersive brand experience, showcasing Montblanc’s collections of writing instruments, watches, leathergoods and accessories. 

Montblanc Head of Agents and Travel Retail Europe Jonas Weber-Heyn said, “Montblanc is delighted to celebrate the reopening of the refreshed boutique at Istanbul Airport in collaboration with our valued partners, ATÜ Duty Free and Gebr. Heinemann.

 

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“This enhanced space reflects our commitment to providing a luxurious and immersive experience of Montblanc’s finest creations for travellers at this key global crossroads. 

“We extend our sincere thanks to our partners for their continued support and dedication to excellence.” 

Gebr. Heinemann Director Purchasing Fashion, Accessories, Watches and Jewellery Jan Richter commented, “The reopened Montblanc boutique at Istanbul Airport epitomises elegance and craftsmanship and offers a refined and inviting brand experience, appealing to both collectors and those new to Montblanc.  

The boutique features writing instruments from Montblanc’s Meisterstück range, Swiss-made timepieces, leathergoods such as briefcases and wallets, as well as accessories, including cufflinks, belts and eyewear

“We are dedicated to creating a unique journey for travellers, filled with unforgettable moments. Our heartfelt thanks go to Montblanc and ATÜ Duty Free for bringing this project to life.” 

ATÜ Duty Free President & CEO Ersan Arcan added, “At ATÜ Duty Free, we are focused on providing our customers with a privileged shopping experience.  

“The renewed Montblanc boutique perfectly aligns with our vision of delivering world-class luxury shopping at Istanbul Airport. Its design and premium product range cater to the sophisticated tastes of international travellers, offering them an unforgettable shopping experience. 

“We are delighted with the continued collaboration with Montblanc at Istanbul Airport. We also thank our partner, Gebr. Heinemann, for their contribution to this valuable collaboration.” ✈