Grand Hotel Villa Serbelloni appoints Spotlight Communications as its PR agency

London-based Spotlight Communications has been appointed as the PR agency for Grand Hotel Villa Serbelloni across the UK, Europe (excluding France and Italy), Asia and Australia.

Dating back to 1850, this Lake Como landmark was originally a private residence before becoming a luxurious retreat. Over the years, it has hosted political leaders, artists, and royalty, drawn by its refined elegance and breathtaking setting.

Each of the 94 unique rooms offers stunning views of Lake Como, the park, or Bellagio, blending historic charm with modern comforts. Handcrafted antique furniture, linen sheets, and silk bedspreads enhance the sense of timeless luxury. The hotel’s crown jewels are the The Signature Suites, honouring figures like Winston Churchill, JFK, and the Queen of Sweden, feature frescoed ceilings, Murano chandeliers and curated antiques.

New Beach Club: Baci da Bellagio

The recently unveiled Baci da Bellagio Beach Club is the newest retreat at Grand Hotel Villa Serbelloni and seamlessly blends classic Riviera elegance with playful, fashion-forward design. Guests can relax in style on teak-decked loungers, shaded by the club’s signature Baci Beach umbrellas, each featuring a hidden kiss of red lipstick, a charming nod to the club’s name. Visitors have the opportunity to indulge in the exclusive Baci Spritz and Striped Cocktail, expertly crafted to complement the club’s nautical ambiance. With pristine sandy shores, direct lake access and a vibrant yet sophisticated atmosphere, Baci da Bellagio is set to elevate lakeside leisure, offering an elegant getaway on Italy’s most iconic lake.

New Spa: Luce del Lago

Hammam

For the 2025 season, Grand Hotel Villa Serbelloni, is also pleased to introduce Luce del Lago – the largest wellness centre on Lake Como. The spa’s gem is the Hammam Private Spa, a space that honours ancient traditions with a modern twist. The hammam spa at Grand Hotel Villa Serbelloni offers 3 exclusive journeys “Morning Mists”, “Silk of the Lake” and “Night on the Lake”, all relaxing treatments focused on the use of steam. The spa also features three heated pools: an adult Hydropool with soothing whirlpools, a safe 70 cm-deep children’s pool and an outdoor pool offering year-round relaxation with lake views.

Drinking & Dining

The hotel offers two standout dining experiences. La Goletta celebrates Mediterranean cuisine with locally sourced ingredients, featuring dishes like Handmade Bucatini with Tomato Sauce and Panzanella with Burrata and Scampi.

Mistral restaurant

At Mistral, listed among the Michelin Guide’s top culinary destinations, Executive Chef Ettore Bocchia pioneers’ molecular gastronomy, crafting innovative dishes that merge tradition and creativity. Guests can also experience the rare Wine Tonging ritual, where vintage bottles are opened with red-hot iron tongs.

Sustainability

Sustainability is at the heart of Villa Serbelloni’s operations. Solar panels power air conditioning, while an innovative system cools the hotel using water from Lake Como, returned purified to minimise impact. Locally sourced ingredients, including produce from the hotel’s private garden, reinforce its commitment to eco-conscious luxury.

The article Grand Hotel Villa Serbelloni appoints Spotlight Communications as its PR agency first appeared in TravelDailyNews International.