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Emirates Just Made First Class More Exclusive – It’s a Smart Brand Strategy

Bloggers may be up in arms, but Emirates understands that scarcity creates desire and exclusivity protects brand equity.

May 12, 2025 - 17:03
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Emirates Just Made First Class More Exclusive – It’s a Smart Brand Strategy
Skift Take: Bloggers may be up in arms, but Emirates understands that scarcity creates desire and exclusivity protects brand equity.

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