Moët Hennessy and CDFG unveils world’s largest House of Hennessy flagship in Hainan

CHINA. Moët Hennessy Travel Retail, in collaboration with China Duty Free Group (CDFG), has opened the world’s largest House of Hennessy boutique at the cdf Sanya International Duty-Free Shopping Complex in Haitang Bay.

The landmark opening marks a new chapter for Hennessy in Hainan and underlines the shared vision between the partners to enhance the luxury spirits shopping experience in the island province.

Spanning 308sq m, the boutique blends traditional craftsmanship with modern interactive experiences, drawing inspiration from Hennessy’s rich heritage.

The retail design pays homage to Cognac’s architecture, incorporating Pierre de Segonzac stone as a nod to the maison’s legacy.

The charred oak façade reflects the craftsmanship behind Hennessy’s Cognac barrels, while the flooring mirrors the original cellar floors of Maison Hennessy, evoking the brand’s enduring commitment to quality.

The House of Hennessy in Hainan features a wide range of Cognacs including V.S.O.P, James Hennessy, Hennessy X.O and Hennessy X.X.O.

Rare and limited editions such as Paradis and Richard Hennessy elevate the offering, while dedicated areas such as the Paradis Area and the Editions Rares section spotlights exclusive campaigns and references.

The animation area introduces dynamic retail elements, frequently refreshed with limited-edition product launches and engaging campaigns, creating a sense of discovery for both first-time and returning visitors.

Immersive experiences and personalised services

The boutique is designed to offer memorable interactive experiences, with the ‘Senses of Hennessy’ journey making its debut in China. This multi-sensory experience invites guests to explore the brand’s Cognac portfolio through sight, sound, scent and touch, creating a personalised experience of Hennessy’s craftsmanship.

The Atelier offers bespoke services such as Hennessy Hands, which personalises leather bottle accessories inspired by barrel hoops, engraved with initials in silver, gold or bronze.

Additionally, the Art of Gifting service allows consumers to create keepsakes celebrating Hainan’s landmarks, merging thoughtful design with local culture.

At the heart of the boutique is the Mixology Atelier tasting bar which presents a curated selection of signature cocktails including Hainan-style creations that are exclusive to the flagship location.

The VIC (Very Important Client) room offers a further elevated experience with private tastings, including the prestigious Privileged Moment experience, which allows guests to appreciate Hennessy Paradis in an intimate setting.

On 25 January, Moët Hennessy Travel Retail executives and CDFG representatives hosted an exclusive preview of the new House of Hennessy in Haitang Bay. Attendees were treated to intimate cocktail tastings and guided tours, marking the beginning of an extraordinary retail experience.

Moët Hennessy Managing Director Global Travel Retail Leonardo Ferracina commented: “At our new Hennessy boutique, we are dedicated to crafting and enjoyable and memorable journey for every visitor. As Hennessy is deeply rooted in the local community, our boutique reflects this connection.”