The Hershey Company to showcase latest biscuit innovation at Summit of the Americas

USA. The Hershey Company World Travel Retail is set to spotlight its biscuit innovation at the upcoming IAADFS Summit of the Americas (8-11 March).

Exclusively launched in Americas travel retail last month, the Reese’s Dipped Animal Crackers (240g) highlights the brand’s evolving product portfolio in the channel.

A travel-friendly snack option, the latest offering features bite-sized, animal-shaped biscuits coated in a thick layer of butter and half-dipped in milk chocolate.

The Hershey Company Middle East, Africa and World Travel Retail General Manager Ahmad Nasser said: “As we continue expanding our snacking portfolio in travel retail, our focus is on offering travellers more variety while strategically growing beyond traditional chocolate. The Summit of the Americas provides an ideal platform to showcase this innovation and reinforce our commitment to bringing high-quality, on-the-go snacks that meet evolving consumer preferences.”

The launch reinforces Hershey’s continued expansion in the snacking category, following the travel retail debut of its Dipped Pretzels in 2023. The range includes three varieties – Hershey’s Dipped Pretzels Milk Chocolate, Hershey’s Dipped Pretzels Cookies ‘N’ Creme and Reese’s Dipped Pretzels Milk Chocolate Peanut Butter.

The company highlighted its goal of expanding its travel retail portfolio with the launch of Reese’s Dipped Animal Crackers.

Amid the shifting consumer preferences, the brand extends its US snacking innovations to meet demand for convenient, travel-friendly treats. Targeting Millennial and Gen Z shoppers, the launch enhances variety and supports sales growth.