Images of the Day: Duty Free Americas promotes wines & spirits partnerships with DFA Festival

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

AMERICAS. Our latest selection comes courtesy of Duty Free Americas (DFA), which has launched its first DFA Festival, an event positioned as a showcase for the vibrancy of the wines & spirits sector. It runs from now through May across key airport locations in Latin America.

DFA Festival has partnered exclusively with Visa and leading wines & spirits producers, including Diageo, Pernod Ricard, Moët Hennessy, Bacardi, Campari Group, Suntory Global Spirits, William Grant & Sons, Proximo Spirits, Sazerac, Brown-Forman, S.P.I. Spirits (Stoli), Compañía Licorera de Nicaragua, Varela Internacional, Beluga and Tito’s.

DFA said it is “redefining the wines & spirits travel retail experience by providing top wines and spirits producers with a unique platform to enhance visibility among millions of global travellers”.

The DFA Festival, it said, aims to strengthen brand presence, but also elevate luxury and exclusivity in key regional markets. The event will expand to Duty Free Americas’ full 250+ store network throughout the Americas in 2026.

DFA Festival features an exclusive Visa cardholder promotion. Travellers who spend above a specified threshold with their Visa card will receive a complimentary trolley bag.

As part of the DFA Festival, airports have been celebrating Spring Break and Carnival season with live DJs, performances and experiential tasting stations, creating an immersive and festival atmosphere for travellers.

DFA Vice President Dov Falic said: “This is an exciting milestone for Duty Free Americas as we launch the DFA Festival, backed by the world’s leading wine and spirits producers. The initiative positions these producers at the forefront of one of the fastest-growing categories in travel retail while delivering a highly engaging experience for travellers. We look forward to building on this success and expanding the DFA Festival across our broader store network in 2026 and beyond.”