Grand Ole Opry 100th Anniversary Sings for 5.3 Million Viewers Across NBC, Peacock | Exclusive

The live celebration of the Grand Ole Opry’s 100th anniversary drew an impressive audience, TheWrap can reveal exclusively.

“Opry 100: A Live Celebration,” which premiered Wednesday, March 19, scored 5.3 million viewers across NBC and Peacock, according to Nielsen live-plus-same-day figures and internal viewing data from NBCUniversal. The event ranked as Wednesday night’s most-watched program among all the broadcast networks, which largely aired original programming.

Additionally, the three-hour event saw viewership growth across through its second hour, with viewership for its final half-hour outpacing the first.

Hosted by Blake Shelton, “Opry 100: A Live Celebration” hosted a number of country music staples, including Shelton, Blake Shelton, Reba McEntire, Garth Brooks, Trisha Yearwood, Kelsea Ballerini, Jelly Roll, Luke Combs, Carrie Underwood, Clint Black, Ashley McBryde, Carly Pearce, Lainey Wilson, Brad Paisley, Eric Church, Amy Grant, Dierks Bentley, Marty Stuart, Trace Adkins, Vince Gill and The War and Treaty.

The night was full of tributes to the greats, with McEntire paying tribute to Patsy Cline and Loretta Lynn, Brooks and Yearwood honoring George Jones and Tammy Wynette and Pearce singing a tribute to Dolly Parton.

“Opry 100” marks another live event ratings success for NBC and Peacock, after the three-hour broadcast of “SNL50” in February brought in 14.8 million viewers across NBC and Peacock and scored a 2.53 rating in the 18-49 demo, according to Nielsen live-plus-same-day viewing figures and internal streaming data. “SNL50” ranks as NBC’s most-watched primetime entertainment telecast five years, since NBC broadcasted the 2020 Golden Globes, and also ranked Peacock’s most-watched entertainment simulcast.

“Opry 100: A Live Celebration” was executive produced by Silent House Productions’ Baz Halpin, Mark Bracco and Linda Gierahn, as well as with R.A. Clark and Steve Buchanan. 

“Opry 100: A Live Celebration” is now streaming on Peacock.

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