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Can Breitling Revitalise Watchmaking’s Troubled Middle Market?
The Swiss brand revealed a new collection fronted by Austin Butler and priced from $5,600 — considered a competitive price point for watches with in-house mechanical movements — as well as relaunching the Gallet brand with watches to be priced from $3,300. The moves defy the industry’s recent focus on top-end launches.
The Swiss brand revealed a new collection fronted by Austin Butler and priced from $5,600 — considered a competitive price point for watches with in-house mechanical movements — as well as relaunching the Gallet brand with watches to be priced from $3,300. The moves defy the industry’s recent focus on top-end launches.
