Maria Becerra Remembers Selena, 30 Years Later: ‘She’s Culture, She’s Roots, She’s Love’

With her bubbly charm, dazzling aura and universal appeal, Selena Quintanilla revolutionized the Tejano genre in the ‘80s and ‘90s by lacing her authentic Mexican roots with bold new sounds such as R&B, pop, dance and rock. Known as the Queen of Tejano, she shattered ceilings in a genre that was dominated by men, and made history along the way. After earning two of her eventual four No. 1 Latin Airplay hits in 1994 — “Bidi Bidi Bom Bom” and “No Me Queda Más” — the Mexican-American powerhouse was well on her way to a major mainstream crossover before she was tragically shot dead on March 31, 1995, at the age of 23.

However, her music has stood the test of time and, throughout the years, she’s influenced a new generation of hitmakers, making her a bona fide Latin icon in pop culture 30 years later. As a testament to her enduring legacy, Argentine artist Maria Becerra speaks with Billboard about her love and admiration for Selena, and how she’s influenced her own career. Read her heartfelt as-told-to essay below:

I discovered Selena when I was very young, about 10 years old, specifically with “Como La Flor.” It was the song that had the greatest impact on me since I was a child, and I loved it because it generated a ton of emotions. My family is very much into cumbias. Her music was always playing at all our parties. My mom played her records in the house, and she was always an artist who moved me a lot, with her feelings when she sang and what the songs said.

When I started my musical career at 19, I connected with her even more because watching her interviews, I fell in love with her personality, how she treated people, and the light she had when she spoke. I feel like she was one of those people who walked through the door and you couldn’t help but notice her presence. I saw her movie, her series, I have several of her vinyls, and she’s been a huge inspiration for me, in my outfits, in the sounds I use in my cumbias, the type of lyrics I do. [My music] is all a tribute to her.

Her audience was mostly Mexican, but also throughout Latin America. She managed to break down those barriers, but sadly, after her death, she became a phenomenon, although she was always one.

I remember the day I met her brother, A.B., at the Latin Grammys [in 2021]. It was the first one I went to where I was nominated for Best New Artist, and I was blown away. I couldn’t believe it. He’s amazing! He told me, “You remind me so much of my sister, the way you talk, the way you laugh, how nice you are”—and I’ll never forget those words. It was the best compliment I’ve ever received in my entire life. He told me he really wanted to make music with me, and I know life will bring us together. That would be wonderful for music.

About three years ago, I really got caught up in a loop watching her interviews, seeing how beautiful she was, and I really wish I could have met her… everything a fan feels. I grew closer and closer to her, admired her more, loved her more, and in 2022, I decided to inspire my own concert looks in her outfits. Honestly, it feels so beautiful to be able to pay tribute to her. She’s my reference when I go to the studio, and I like feeling connected to her. I got to the point where my love for her grew more and more that I wanted to get her tattooed. I want to have her marked on my skin because she left a deep impression on me.

She demonstrated so much by being the daughter of Mexican parents and always carrying her culture forward. That makes me feel so proud of the kind person she was and how she kept those values ​​intact. She said: I’m going to move forward without forgetting where I’m from, and that seems very magical to me. It touched me beyond her kindness and her incredible talent. For all Latinos, Selena is that… she is culture, she is roots, she is love. She’s love for your homeland and your culture.