Amex to Hawaiian transfers ending on June 30th

Update 5/16/25: It’s now official: as we expected, American Express Membership Rewards transfers to Hawaiian Airlines (and thus to Alaska) will be ending on 6/30/25. This is according to a banner at the top of the Membership Rewards transfer page:

I’m pleasantly surprised at both Alaska and American Express for giving us six weeks’ notice. There’s been much fear and consternation, justifiably, that we would all wake up some morning and find that the ability to transfer to Hawaiian is gone. Instead, we now have a firm date and can plan accordingly.

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Alaska Airlines’ acquisition of Hawaiian Air has been one of the juiciest topics in points and miles sewing circles over the last year or so. The previously unremarkable HawaiianMile has been transformed into an object of desire and intrigue based on its new 1:1 transferability to Alaska Mileage Plan miles.

Hawaiian is a transfer partner of American Express Membership Rewards, which effectively means that Alaska is now a transfer partner also: transfer your Amex points to Hawaiian, then convert them to Alaska miles on a 1:1 basis.

While this has provided a never-before-seen opportunity for infrequent Alaska customers to stockpile Mileage Plan miles, it also gives rise to a very common question: when will transfers from Amex to Hawaiian be going away?

Alaska has set a target date for debuting a combined Alaska/Hawaiian loyalty program of “Summer 2025.” Accordingly, we’ve assumed that’s generally when Amex transfers will go away.

A few weeks ago, Frequent Miler Insiders moderator Zed saw that, as of July 1st, 2025, Virgin Australia will no longer be a partner of Hawaiian Air.  Today, MonkeyMiles noticed that the last day for ALL non-Alaska airline partnerships with Hawaiian will be 6/30/25. In addition, several shopping and dining partners will be ending on the same day.

Given all that, it seems a fair guess to say that this will also be the last day that Amex to Hawaiian transfers will be possible as well.

Quick Thoughts

To be 100% clear, this is pure speculation for now. We haven’t heard anything concrete from Alaska, Hawaiian or American Express. That said, we’ve been waiting for indications at to when the final hammer will drop, and the announcement of the same end-date for all of these Hawaiian airline and shopping partners seems to be a pretty good guess.

Frankly, if I had Membership Rewards and wanted to transfer them to Hawaiian/Alaska, I’d do it sooner than later…there’s no guarantee that the ability to do so will be there next week. While the tea leaves are pointing to June 30th, there’s absolutely no reason to try and wait until the last minute.

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