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Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, which aims to “recapture the magic of the original IP through a branded lends.” Ad sales execs announced the program during the company’s upfront presentation to advertisers Wednesday in New York. They described it as […]
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, which aims to “recapture the magic of the original IP through a branded lends.” Ad sales execs announced the program during the company’s upfront presentation to advertisers Wednesday in New York. They described it as […]
