Kord Design Wants to Bring Swedish Design to Everyday Tech

Technology is seamlessly woven into our daily lives and living spaces – and that integration is only growing. As our homes fill with gadgets, there’s an increasing demand for tech that blends in rather than stands out. Enter Kord, a new Swedish design brand with a mission to reimagine everyday technology through the lens of timeless aesthetics. Its debut products, the Cuboid and Cuboid+ power strips, aim to elevate one of the most overlooked household essentials.

Founded by David Lindell and Gustav Rosén, Kord is driven by the belief that functional objects deserve the same thoughtful design as furniture or decor. With backgrounds in business development, industrial design, and product innovation, the duo brings a multidisciplinary approach to what is often seen as an uninspired category.

Designed to be compact and discreet without sacrificing style, the Cuboid series is also made to be seen. These power strips are ideal for spaces where hiding cables and cords isn’t always possible – like beside a sofa, under a desk, or near a kitchen counter. The Cuboid features four traditional power outlets arranged in a low-profile rectangular block. The Cuboid+ trades one of those outlets for two USB-C ports, which together offer 30W of total output, making it ideal for charging phones, tablets, or smaller laptops without the need for bulky adapters.

Both models are available in a curated palette: Black, Dark Green, Pearled Ivory, Fired Brick, and Catalina Blue. The colors are intended to harmonize with interior design trends, rather than stick out like standard black-and-white electronics. Each unit features a durable matte finish and is made from 50% recycled materials, reinforcing the brand’s commitment to sustainability. A two-meter cord offers flexibility in placement without excessive cable clutter.

But Kord’s ambitions go beyond reimagining the power strip. The company is also launching a set of accessories that extend its design language. The Hidy is a powder-coated stainless steel cover that uses integrated magnets to wrap neatly around cables – transforming unsightly tangles into intentional design elements. Meanwhile, the Cumulus Case is a sculptural sleeve for the Cuboid that adds a soft, wavy silhouette, ideal for display in open spaces. Kord has also designed a USB-C charging cable in the same colorways as the Cuboid line, measuring 1.5 meters in length, completing the cohesive product ecosystem.

The humble power strip may not seem like an obvious candidate for a design overhaul, but Kord sees it differently. These are objects we use every day, often in plain sight – yet their design has remained largely unchanged for decades. By rethinking such essentials through a design-first lens, Kord is carving out a new space at the intersection of technology and interior aesthetics.

Currently Kord’s products are available for pre-order in Sweden, but hopefully they’ll expand offerings globally soon.

For more information about Kord’s Cuboid and Cuboid+, visit kord.se.

Photography by Jesper Lidman Florbrant.