Lagardère Travel Retail expands Too Good To Go partnership with 11 locations at Zayed Airport

UAE. Lagardère Travel Retail has expanded its global partnership with social impact company Too Good To Go, introducing the latter’s digital platform in 11 stores at Abu Dhabi Zayed International Airport.

The Too Good To Go platform provides businesses with a modular solution to tailor their surplus food management strategy – its latest version was recently introduced by the retailer in seven stores at Geneva Airport.

Lagardère Travel Retail said the implementation of the Too Good To Go platform at Zayed International will enhance daily in-store efficiency by streamlining product expiry checks, optimising markdowns and helping reduce food waste.

“This is an opportunity to provide a sustainable model to the challenge of reducing food waste, combining environmental commitments and operational excellence,” the retailer noted.

The Too Good To Go platform’s Expiry Date Management+ module equips Lagardère Travel Retail employees with a daily list of near-expiry food products to monitor, along with tailored recommendations for managing each item directly on their handheld PDAs.

The platform’s AI-powered discounting module will dynamically adjust discounts at the SKU level, based on real-time factors such as inventory levels, seasonal trends, historical pricing and waste patterns. This ensures markdowns are timely and effective.

Lagardère Travel Retail estimates that this solution will enable employees to save up to one hour per day on expiry date checks.

Lagardère Travel Retail Chief Operational Performance Officer & Regional COO Europe Charlotte Delmas said, “The integration of the Expiry Date Management+ feature of the Too Good To Go platform will streamline the control of expiration dates, allowing our teams to save valuable time.

“This will enable them to focus on other critical operational tasks, drive sales, and enhance customer interactions, all while reducing in-store food waste. In the meantime, continuing to develop our use of the marketplace in our stores will allow us to continue to save meals.

“It’s a win-win for operational efficiency, sustainability and of course our customers.”

Too Good To Go Chief Operating Officer Simon Leesley said, “We are thrilled to expand our partnership with Lagardère Travel Retail. Together, we have already made a substantial impact through our App. By implementing the Too Good To Go Platform, we are confident that Lagardère Travel Retail will achieve significant benefits in surplus food management, contributing to both their bottom line and sustainability goals.”

Already in Lagardère Travel Retail stores across Austria, Switzerland, Czech Republic, Germany, France, the UK, Italy, the Netherlands and Poland, the Too Good To Go app has so far saved 322,000 meals from going to waste.

This system allows the retailer’s employees to easily allocate surplus food items to ‘Surprise Bags’ and upload them to the app, where local users can purchase through the app and collect them at a discounted price. 

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